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'Cool but not pretentious, The true measure of the success of Fisher Classics is how well their work resonate with fans of football nostalgia and die hards a alike.'
Neil Jamieson - The Sporting Press
About the artist
Fisher Classics began as a creative outlet during Melbourne’s 2020 lockdowns—a passion project by designer and digital producer Dan Toomey.
What started with a love for cricket and design quickly found an audience. Dan’s debut First XI series struck a chord with fans in Australia, India, and the UK, capturing the spirit of the game through a handcrafted, vintage aesthetic. Since then, Fisher Classics has featured in The Cricketer Magazine, with glowing reviews from Marnus Labuschagne, Tim Paine, and Gideon Haigh.
In 2021, the range expanded with Fisher Footy, opening the door to custom work for footy clubs, premiership teams, Auskick legends, and collectors reliving moments from the game’s golden era.
Fisher Classics now also shapes the visual identity of Cricket Et Al, a modern cricket media brand known for its daily Test match coverage, sharp editorial design, and immersive storytelling. From cover artwork to podcast assets, Dan’s design work helps bring Cricket Et Al’s stories to life.
Every Fisher Classic piece carries a handmade signature—from carefully layered textures to scattered ink flecks and type that harks back to old cigarette cards and match-day programmes. These works are built with feel and soul—the same way a well-timed cover drive or midfield bump resonates beyond the moment.
“I love hearing the stories behind custom prints. There’s always something special—things you won’t hear on Fox Footy or the nightly news. These are personal, emotional pieces. I’m honoured people trust me with their memories.”
— Dan Toomey
Whether it’s a milestone, a memory, or a passion that runs deep, we’d love to help you celebrate it—with a Fisher Classic.
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