Cricket Et Al

Cricket Et Al is a podcast and media project co-founded by Australian cricket journalist Gideon Haigh and broadcaster Pete Lalor, two of the country’s most respected voices on the game. More than just match reports, Cricket Et Al offers sharp, witty, and often lyrical commentary — blending analysis, history, and cultural reflection to capture why cricket matters.

It's a way of life...

From brand system to visual identity to digital asset creation and web publishing, Fisher Classics got to bring an independent cricket magazine to life.

For this project, Fisher Classics was brought in to create a complete visual identity and digital production system that could carry their voice across platforms. Our goal was to translate the spirit of the show and its home, the substack site — smart, playful, slightly irreverent, and deeply stylish — into a brand language that would feel both fresh and lasting.

With this collaboration, Fisher Classics helped shape not just how Cricket Et Al looks and feels — creating a visual identity that frames their stories with the same mix of sharpness, depth, and affection they bring to every episode and every post.